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Craft is inspired by hand-crafted, simple country wares made by generations of potters over hundreds of years. The range embodies the beauty of rich, lustrous glazes applied by hand, and celebrates chance effects and reactions which occur naturally in the kiln. The gem-like glazes married to simple forms and shapes produce a unique and individual appearance, giving Craft a rustic ?joie de vivre.? The Craft range has grown to encompass several colours over the years. It was conceived from the start to be sympathetic with long-term trends including heritage, authenticity, hand craftsmanship, individuality and eclecticism and these are as important now as they were back then. Drawing upon centuries of craftsman heritage for inspiration and fusing this with the very best glaze and manufacturing technologies, Craft is a product that looks beautiful with all food types, yet is tough and durable in use in bustling modern restaurants.